Agenda

We are delighted that you want to be part of this year's #iAHC2025.
Our agenda will be filled step by step, it is worth visiting the website regularly.

We would like to emphasize one point here:
There will also be an EXHIBITION AREA this year. Various companies will be presenting their latest technology solutions and demonstrators here. There will be enough time in the program to explore them and network.

CONFERENCE DAY 1
Tuesday, 23.09.2025
09.00 - 16.00 pm

"TOUCH HAPTICS, SMART SURFACES & PIEZO HAPTICS"

Location:
"GINN Hotel Elbspeicher"
Große Elbstraße 39
22767 Hamburg
08.00 - 09.00 am Time to arrive, have a coffee and take a seat
09.00 - 16.30 pm

1. "Welcome to the iAHC2025 - Day 1"
(Ralf Sandomeer & Elisa Santella, GREWUS GmbH)

2. Keynote: "Creating the BMW Neue Klasse Haptic Experience"
(Stefan Breitschaft & Thomas Hilger, BMW)

3. "A New Chapter for the Touchpad: Intuitive, adaptive, haptic"
(Nesh Gandhe, Microsoft)

4. "The Mighty Touch and the Signy Factor"
(Prof. Dr. Wolfgang Weinhold, Innowep)

5. "From tactile feedack to interaction sensors - the hidden functions of Vibrotactile Actuators"
(Prof. Dr. Thorsten Kern - TUHH)

6. "Signal matters: How to Drive the Best Out of Electromagnetic and Piezoelectric Haptic Systems"
(Anouschka Esselun, GREWUS & Morten Rothmann - Hamso Engineering)

7. "Thank you day 1"
(Ralf Sandomeer & Elisa Santella, GREWUS)
16.30 pm END CONFERENCE DAY 1

07.00 pm - 12.00 am

DINNER
Dinner together

Location:
"Alsterlagune Hamburg"
Ballindamm 14b
20095 Hamburg
   

CONFERENCE DAY 2
Wednesday, 24.09.2025

"SYNERGY OF HAPTICS"

 Location:
"GINN Hotel Elbspeicher"
Große Elbstraße 39
22767 Hamburg
08.00 - 09.00 am Time to arrive, have a coffee and take a seat
09.00 am START CONFERENCE DAY 2
09.00 - 16.30 pm

1. "iAHC2025 welcome to day 2"
(Ralf Sandomeer & Elisa Santella, GREWUS)

2. Keynote "Escaping Hotel California: How to Create Real Value with Technology"
(Peter Rössger, beyondHMI/////)

3. "Advancing Automotive Audio Through Innovation and Collaboration"
(Tony Haberman, Audio Foundry)

4. "Personalized Audio Concept - Volvo XC90 demo car"
(DIRAC & Elisa Santella, GREWUS)

5. "Enabling Immersive and Intuitive User Experiences with Smart Haptics"
(Jorge Reynaga, Cirrus Logic)

6. "An Atypical Journey Through the Lens of Haptic Design"
(Keith Kirkland, Kansas City Art Institute)

7. "Thank you day 2"
(Ralf Sandomeer & Elisa Santella, GREWUS)
16.30 pm END OF CONFERENCE DAY 2
06.00 - 08.00 pm

DINNER
Dinner together

Location:
"GINN Restaurant Elbspeicher"
Große Elbstraße 39
22767 Hamburg
09.00 - 11.00 pm

EVENING EVENT
(Let us surprise you on a typical tour of Hamburg)
   

CONFERENCE DAY 3
Thursday, 25.09.2025

"IMMERSIVE SEAT HAPTICS"

 Location:
"GINN Hotel Elbspeicher"
Große Elbstraße 39
22767 Hamburg
08.00 - 09.00 am Time to arrive, have a coffee and take a seat
09.00 am START CONFERENCE DAY 3
09.00 - 16.30 pm

1. "iAHC2025 welcome to day 3"
(Ralf Sandomeer & Elisa Santella, GREWUS)

2. "More Haptics, less cost: A new approach to seat haptic systems"
(Elisa Santella - GREWUS)

3. "Haptics in Automotive Seating - Intuitive. Interactive. Innovative"
(Dr. Peter Horn - Brose)

4. "How Many Haptic Signals Are Truly Useful? Designing for Real-World Impact"
(Hong Z. Tan, Google)

5. "From machine manufacturer to software company"
(Jann Swyter, Veigel GmbH + Co. KG)

6. "Towards a practice of haptic experience design"
(Oliver Schneider - University of Warterloo)

7. "Seat haptics as a multimodal interface: Perception, Parameterization and Interaction Design"
(Fady Youssef - GREWUS)

8. "Haptics in Gaming - Design and Lesson Learned with Sensa HD Haptics"
(Eric Vezzoli, Razer Inc.)

9. "Thank you iAHC2025"
(Ralf Sandomeer & Elisa Santella, GREWUS)
16.30 pm

END OF CONFERENCE